‘Wrapped Up’ comprises the lead single from the upcoming fourth studio album Never Been Better, by English pop singer Olly Murs. A collaboration with rapper Travie McCoy, this is Murs’ first release since his previous album in late 2013, and his feature on rapper Classified’s rerelease of ‘Inner Ninja’.
A similar combination of flavours is presented here; Murs’ trademark ‘cheeky chappy’ style meets in the middle with McCoy’s energetic influence to create a fun, bouncy single.
Choruses indulge in an unashamedly disco mood, contrasting to fast paced verses that are pleasant but unfortunately unremarkable. Still upbeat but feeling less processed, McCoy’s solo rap verse is the highlight of the song – witty and showing again the talent for lyricism for which he has become renowned. Particularly fun is it’s closing line – “Yeah I knew you was troublesome, you got me wrapped around your finger like bubblegum”. Continuous small contributions throughout the song mean however that McCoy’s presence cannot be ignored, though scheduling conflicts meant he is absent from the single’s music video.
Boasting a slick 80’s vibe, ‘Wrapped Up’ is strongly reminiscent of ‘Love Never Felt So Good’, the worldwide chart-topper produced by the similarly contrasted Justin Timberlake, and the late Michael Jackson. Not as polished but no less enjoyable, the fun ‘Wrapped Up’ raises hopes for the quality and continued lighthearted mood of Murs’ next album.
‘Wrapped Up’ will be released 16th November 2014, through Epic Records and Syco Music.