After storming the charts with their first single ‘Feel the Love’, Rudimental are back with ‘Not Giving In’. As with the first single, Rudimental stay true to their soulful roots, but balance this out with another dance-floor hit – with John Newman and Alex Clare contributing to the track.
After a soulful start, the whole track is upbeat and energetic with a catchy chorus and impressive vocals throughout. The use of trumpets adds a spring in the step to the whole track. An impressive blend of dance-floor hit and soulful music from the Hackney based band looks to again be a winning formula. Already premiered as Zane Lowe’s ‘Hottest Record In The World’, ‘Not Giving In’ and ‘Feel the Love’ both act as promising signs for Rudimental’s album which is due for release in early 2013. (Oh, and the video is a treat.)