Although initially appearing repetitive, 'On My Mind' builds to become an infectiously pleasing track.
Following on from the huge success of her second album Halcyon, Ellie Goulding brings us the lead single from her upcoming third LP Delirium via ‘On My Mind’.
Straying away from the dark smokey aura that surrounded Halcyon, ‘On My Mind’ offers an admittedly more conventional pop sound. The shamelessly pop track begins in a way which has the potential danger of seeping into an irritating repetition. However, Goulding does a skilful job of layering and building a song to create an enticing and lifting piece of music. From the use of drums and electronic surges, Goulding provides us with a big finale, with her confident lyric, “You think you know somebody” bringing the track to a cathartic close.
Thankfully, along with its epic build, the delicacy of Goulding’s deliciously scratchy sound continues to stay prevalent in the track, where it could have easily been lost with its direction to Pop Central.
Although ‘On My Mind’ is not as smart as we know Goulding can do (listen to track ‘Figure 8’), it is infectiously catchy and after an initial listen reveals itself to have more depth, where it tempts and teases one to indulge in its pop core.
‘On My Mind’ is out now via Polydor.