After teasing her November album, Reputation, on various social media sites, Taylor Swift has released its first single, titled ‘Look What You Made Me Do’.
The song was co-written with Jack Antonoff, singer of the Bleachers and someone she has already worked with, co-writing ‘Out of the Woods’, a song from her last album 1989. Antonoff also co-wrote Lorde’s Melodrama, a style recognisable in this new single.
‘Look What You Made Me Do’ has also given credit to the band Right Said Fred, as the chorus segment of Swift’s new single follows the same rhythm as their 1992 hit ‘I’m Too Sexy’. The band have complimented her ‘wonderful reinvention’ on their Twitter account this morning.
In the lead up to the release of details on the new album, Swift deleted the contents of her Instagram and Twitter accounts, replacing them with short, glitchy videos of a snake’s tail, body, and head, hissing into the camera. It seems that Swift is eager to kill the old Taylor, (who she pronounces dead over the phone in this single), reclaiming the snake that has been used against her by figures such as Kim Kardashian earlier this year.
From this single, Reputation sets up to be a turn away from the optimism of 1989, with a darker sound and a more head on approach to those that would represent Swift with a reptilian emoji. This single will inevitably be followed by floods of rumours as who she is talking to in her accusatory lyrics, but this is a discussion that Swift has started on her own terms.
Reputation is due for release on 20th November. Check out The Edge‘s review of the single, and listen to her new single, ‘Look What You Made Me Do’, below: