Following the dramatic display of ceramic poppies in London earlier this year, in honour of the centenary of the start of World War One, Sainsbury’s has recreated the unforgettable day in 1914 when soldiers from opposing sides called a temporary truce and played football, as part of a Christmas advertising campaign.
The advert, entitled ‘Christmas is for sharing’, was created in conjunction with the Royal British Legion as well as war historians and veterans who were also involved, in order to recreate the trenches and make it as realistic as possible.
Furthermore, the supermarket giant has agreed to donate all the profits from a £1 chocolate bar, featured as part of the commercial, to the charity.
Heralded as one of “the best Christmas adverts of all time” by The Mirror, the four minute commercial has been seen by some as giving the previously unbeatable John Lewis adverts a run for their money.
This is the latest in a growing amount of Christmas commercials being released, with Monty the Penguin appearing on our screens last week.