Gwen Stefani has revealed the video that accompanies her new single, ‘Baby Don’t Lie’.
The video is vibrant and eclectic, drawing parallels with La Roux’s surreal video for ‘Bulletproof’ which was unveiled back in 2009.
The video also contains the usual product placement of Beats by Dr. Dre headphones, as well as extensive and thoughtful editing that sits opposite a bright aesthetic, a reminiscent look that has become associated with Stefani’s visuals as a musical artist.
The video is in support of ‘Baby Don’t Lie’, which is the lead single taken from her upcoming third studio album which is, thus far, untitled.
The single marks Stefani’s first release in eight years, her last being The Sweet Escape. The track echoes Stefani’s iconic vocals, whilst taking a reggae and Carnival-esque twist to its sound.
Watch the new video below.