Lady Gaga brings her fourth worldwide tour, artRAVE: The ARTPOP Ball, to the UK for a total of ten dates including three shows at The O2 in London. Gaga’s latest tour is in support of her number one album, ARTPOP, an exotic album that attempts to “put art culture into pop music; a reverse of Warhol”.
‘Applause’, the lead single from ARTPOP, failed to achieve the commercial success of Gaga’s previous lead singles (‘Born This Way’, ‘Bad Romance’ and ‘Just Dance’) but still performed relatively well across the board. Other singles lifted from ARTPOP have been ‘Do What U Want’ and ‘G.U.Y.’, with the latter’s video presented as an ‘ARTPOP Film’.
Despite ARTPOP not selling as well as previous albums, Lady Gaga is still one of the biggest global musical stars of today with a passion for activism. As well as creating the epochal pop songs ‘Poker Face’, ‘Bad Romance’ and ‘Born This Way’, Gaga’s Monster Ball Tour grossed more than $200 million along with 2011’s Born This Way album selling over 600,000 copies in its first week. Away from the music industry, Lady Gaga is an advocate for the LGBT community and has her own charity called the Born This Way Foundation which aims to inspire bravery and create a “kinder world”.
Known for her outrageous outfits, artRAVE: The ARTPOP Ball is likely to be one of the best spectacles that Lady Gaga has ever produced. With an extraordinary stage design of lucite runways, fans can get up close and personal with the singer-songwriter like never before. Combine this with the unique connection she has with her fans, her ability to make an arena feel like a small gig and her exemplary vocals and you have the potential for Lady Gaga’s best yet.