Admirable work from the young rockers, but 'Junk Food Forever' falls short of being anything special.
Rising from Reading, The Amazons have quickly joined the likes of Sundara Karma, Black Foxxes, Moose Blood, and forefathers Royal Blood in the ongoing re-invigoration of British rock music. Their self-titled debut album, due out in May, has quickly become one of the year’s more anticipated releases, and ‘Junk Food Forever’ shows some certain merit to that hype.
Once you pass the somewhat cringeworthy opening lyrics (“Junk food forever / Late nights together”) the song picks up thanks to solid guitar work and emphatic drumming that keeps it on the rise. It’s the kind of tune that crowds will lap up effusively through the summer, but the problem lies in the band’s overall sound. Falling somewhere between the intense, heavy sound of Royal Blood and the radio-geared indie sound of Sundara Karma at its tamest, The Amazons aren’t really doing much to stand out with something distinctive.
If the sound can be refined then they sure to find huge success, as ‘Junk Food Forever’ is undoubtedly a good song that just fails to amount to much more than that. It’s promising sign from the young rockers – let’s see where they take it from here.
‘Junk Food Forever’ is out now via Fiction Records