Gabrielle Aplin latest reinvention could be her best one yet.
Gabrielle Aplin may have been around for a while, but she’s yet to quite reach the success level she deserves. This can probably, in part, be attributed to a continual process of reinvention, with her music moving from chilled-out changing room vibes to over-the-top pop. ‘Miss You,’ her new single, is probably the most together thing I’ve heard from her since the cover of ‘The Power Of Love’ from the John Lewis Christmas advert of 2012, but it could barely be further away from it in terms of her ever-evolving sound.
Released to preview her upcoming EP of the same name, ‘Miss You’ is a welcome departure from the guitar-driven singles of the past, branching out with an increasingly popular tropical vibe. Indeed, ‘Miss You’ feels like a cocktail on a beach in Mauritius: fruity, fresh, and moreish. She’s even brought Snakehips mixer Mike Spencer on board. In a recent Nylon interview, she credits the change in sound to “rediscovering your former self and precious dreams, desires, and goals that may have got lost along with real life.”
Aplin’s clearly trying hard to start afresh, and after the forgettable Light Up The Dark last time around, ‘Miss You’ is a welcome breath of fresh air, pulling her into more current chart territory, and hopefully the upcoming EP reflects a similar transition.
‘Miss You’ is out now via Never Fade Records