A funky throwback to early 90's pop.
One side of the new single from Birmingham duo EKKAH follows their journey from angst-rock predecessors The Arcadian Kicks to the increasingly popular realms of funk-pop. There are obvious late 80s influences throughout, with undertones of a synth piano aggressively and frequently dispersed amid a smooth modulated guitar and a subtle bass to bring in the perfect dose of funk alongside disappointingly stereotypical love song lyrics such as “There’s no way that I can’t give it up” – a solitary cloud on an otherwise glittery, sequined sky.
This balance is continued through to its video – a psychedelic mix of colours and patterns are background to mundane dance moves from the pair, clearly influenced by the video for Deee-Lite’s iconic 1990 release ‘Groove Is In The Heart.’ ‘Can’t Give It Up’ definitely takes me back to my youth – as a 90’s baby I struggle to tear myself away from anything with such strong influence from the end of the millennium. Representing a throwback to 30 years ago, this new single from hopefully puts EKKAH, who only formed in 2014, firmly on the map.
‘Can’t Give It Up’ is out now via RCA