Icona Pop have been achieving success in countries around the world in the last 18 months, with the UK remaining seemingly oblivious to the music of the Swedish duo.
The pair have now announced the release of their first big UK single, and it’s one that will not disapppoint. Having already already been hugely popular in several countries including Australia, France, Germany and their native-Sweden, the track reached number 13 on the US Billboard Hot 100 earlier this year after their performance at SXSW and its use on the TV comedy Girls.
Written by bubblegum-pop star Charli XCX, the track exceeds any expectations of what you might think of the typical euro-pop single. Make no mistake, this is no Eurovision pop song. It seems that ‘I Love It’ has been almost scientifically crafted to be a perfect pop single. It is euphoric and feel-good, and oh-so-danceable, as they shout the simple but effective lines “I crashed my car into the bridge / I don’t care!”, and later proclaim “I’m a 90’s bitch!”
The huge club beats could easily be passed off as a creation of Calvin Harris, but these girls don’t need his name added to this. The crashing drum beat and buzzing synths make this a track which it seems unfair to hold back from the British public for any longer.