Watch: a preview of ITV Encore

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A preview of ITV Encore has been shown in a new advertisement released by ITV.

The new subscription channel is to be the first new channel of ITV’s in eight years, a tactic to make ITV ‘become the most-watched, most-loved and most-talked about family of free and pay channels,’ according to ITV’s chief-executive.

The channel is to be drama-based, showcasing both the best and upcoming dramas. It will show programmes such as BroadchurchVeraThe Ice Cream Girls and Downton Abbey.

This unveiling comes before the channel’s premiere this coming June. This launch comes as part of a four-year partnership with Sky.

Watch the preview for ITV Encore below.

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