Introducing: Florrie

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Multi-instrumentalist and model, Florrie has been working her way up the musical ladder for the past six years. Starting off as the house drummer of Xenomania in the production team behind acts like The Saturdays, Kylie Minogue and Pet Shop Boys, one of her first jobs was playing on the Girls Aloud number one hit, ‘The Promise’. In 2010 she was announced as the face of the Nina Ricci fragrance Nina L’Elixir, starring in the advert, print advertisements and covering Blondie’s ‘Sunday Girl’. Later that year she released her debut EP Introduction.

Her band of electronic pop received critical acclaim, and Florrie became one of the hottest tips in music. However, this buzz never quite managed to take off and several EPs later Florrie is in the same position as before – on the cusp of ‘making it’; but her debut album, out next year, could be the thing to push her over the edge.

Four EPs down the line, Florrie has produced some truly incredible music. Singles like ‘Live A Little’ feature crisp, fanfare styled brass lines and punchy pop choruses, whereas tracks like ‘Seashells’ show impressive use of sampling and oriental elements in her music. Having just finished her stint playing at University’s round the country for The Coffee House Sessions, if you caught a show you’ll have seen Florrie strip her music down. These stripped down acoustic versions of tracks showcased how intricate and melodic Florrie’s song writing is, as well as showing what a talented musician the young songstress is.

It’s been a long time in the making, but 2015 might just be Florrie’s year. With backing from BBC Introducing and the debut album coming soon, she’s definitely one to keep an eye on.

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Snack queen and entertainment journalist. Records Editor 2014-2015 & News Editor 2013-2014 for The Edge.

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